Amber Wood is a modern brewery focusing on traditional recipes. When creating the wordmark (that will hopefully be expanded to a full typeface) I wanted to marry these two concepts. The top half of the letters are inspired by traditional blackletter forms while the bottom half is modeled after a sans serif.
The first concept was inspired by orienteering.
Then I explored something a bit more woodsy. It is interesting to note that amber, which is fossilized tree resin, comes from trees of the pine genus.
The mark has been finished to this point in order to secure funding for the venture. I'm excited to refine it further in the future.