Stoko is a supportive apparel brand made for athletes (

The brand was designed by Pendo Creative in Vancouver. I worked on refinements to the custom word mark.

Stoko work mark in blue
Stoko wordmark

The Stoko logo is based on a typeface with no italic style so we started by slanting the Roman and then making the necessary adjustments to create a balanced mark. 

Stoko wordmark with annotations about what things were adjusted in the drawings
Word Mark Adjustments