Avona Serif Font

Traditional serifs often aim to become invisible in the text—to get out of the way of the content—but sometimes a serif needs to enchant and charm your readers. Avona serif is dripping with charismatic details that come from its unexpected forms and close relationship to calligraphy. We began with the question, “if a font were magically brought into existence, like by a wizard creating a document, what would it look like?”

The answer was Avona and the results are magic, with strong humanist influences contained in a rational set of rules for consistency. Avona Serif draws from Carolingian calligraphy and aims to capture the round, wide forms while creating a system of shapes that fulfill modern requirements of letterforms. Truly a work of modern spell craft!