A custom font for Brandmark, a web app that creates a logo and design assets for your business.
The owner of Brandmark approached me to design a custom font with features specifically intended for branding. Visually, they were looking for a stencil typeface that felt luxurious and elegant.
The character set features entry and exit swashes for every letter as well as some ligatures for a few common pairings.
Finally, there is a ball alternates set for any of the letters that have a triangular terminal shape.