This custom font project was designed for Brandmark.io, a web app that creates a logo and design assets for your business.
The owner of Brandmark approached me to design a custom font with features specifically intended for branding. These features included entrance and exit swashes, special ligatures, and a dot version. These features, combined with their software could put together a wordmark that looked more unique and customized than just setting a word in a regular font.
Visually, they were looking for a stencil typeface that felt luxurious and elegant. I began with a super high contrast design and imagined what it would look like if the thin parts were worn away over time to create the stencil version. The design is filled with long, sharp points and calligraphic details to communicate delicacy and elegance.