Sahlia

Text that reads "Sahlia is a custom font for Brandmark.io" set in Sahlia an elegant stencil typeface
Sahlia is a custom font for Brandmark

A custom font for Brandmark, a web app that creates a logo and design assets for your business.

The owner of Brandmark approached me to design a custom font with features specifically intended for branding. Visually, they were looking for a stencil typeface that felt luxurious and elegant.

Some of the letters with diagrams explaining features of the visual design
Features of the visual design

A few made up logos demonstrating start and end swashes
Logos with swashes and contextual ligatures

The character set features entry and exit swashes for every letter as well as some ligatures for a few common pairings. 

The start and end swashes all laid out in a large grid, letters A-Z in upper and lowercase
Entry and Exit Swashes

Finally, there is a ball alternates set for any of the letters that have a triangular terminal shape. 

Side by side comparison of the default style and alternate ball terminals
Alternate ball terminals