Optically, light shapes on dark backgrounds look bolder than dark on light. I created a special knockout version of this logo so it would appear to be the same boldness on any background colour.
The Cambio Earth Systems wordmark (later shortened to just “Cambio Earth”) needed some refinement to the shapes to look more cohesive and an alternate version for consistency when set in white on dark backgrounds.
Using a typeface as a starting point for a wordmark is a great initial step but for high-quality logos, there is almost always a need for modifications to make the letterforms interact in a harmonious way. Modifying the ‘rt’ shape helped them flow into each other and lengthening the right side of the ‘t’ made it more like the y tail.
Additionally, there were plans to use the logo in white on a dark background so I suggested we make a “knockout” version of the logo so it would appear to be the same boldness across all use cases.
I’m happy to have contributed to this larger branding project that was art directed and produced by Pendo Creative. By using methods that type designers often use to make optical adjustments to letterforms, we created a logo that feels cohesive across all brand touchpoints.
Final Project: cambioearth.com
