An approachable wordmark for brand’s best friend by striking a balance between casual forms and precision.
The humble hound wordmark was a project about making subtle details more consistent and correcting errors that happened when modifying the original typeface. Some of the letter joins were rounded in the process which reduced the sharpness of the wordmark. When aiming to communicate friendliness and quality, there needs to ba a careful balance of casual forms and precision. The rotated ‘e’ needed the most revision and re-balancing.
