The Unifonic brand was designed by Pendo, a Vancouver design agency. I worked on refinements to the wordmark and helped to design the numeral set.
When I was brought on to this project, the team at Pendo had already drafted a wordmark design through their design process with the client. They had used an existing typeface and designed custom Ns that related to communication wave graphics they were using elsewhere in the brand. Very few adjustments were necessary but we did take some time to explore different versions of the curve widths in the N’s. We settled on the original concept which had asymmetrical curves.
After the wordmark was completed, we worked on a numeral set that would complement the custom shapes from the wordmark. The design team sent me a draft of the 1, 2, and 3 to communicate their concept and I took it from there and produced the remaining numbers.
The biggest challenge for this numeral set was to keep the numbers recognizable within such a playful design concept. Communicating with clarity is a key message of the brand so we took care to ensure that the numbers could not be mistaken for symbols or letters from other languages.